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Check out our Ecommerce blogs:
Ecommerce SEO
Choosing an Ecommerce Platform
Build an Ecommerce Website
Online Stores & Ecommerce Websites
Online Stores and Ecommerce Websites are booming right now. Selling online allows you to sell to anyone, anywhere at any time. Your doors may close at 5pm but your online still will be open 24/7/365.
Today your new and existing customers expect you to have an online store. There has never been a better and easier time to have your own online store or ecommerce website. If you’re not online right now you are missing out on potential sales.
Deciding to go ahead with an online store takes a lot of work for us the developers and for you our client. Thorough planning and design is the key to building a successful ecommerce website.
Based in Adelaide, South Australia, DNA Web Development can guide you through the process and planning and build the online store that you have always wanted. Deciding on an ecommerce platform and a payment gateway requires proper research and development.
Ecommerce Facts
- 86% of Australian households have access to the internet.
- 7 million Australians make an online purchase every 3 months.
- 6 million Australians make an online purchase monthly.
- Ecommerce sales are expected to hit 32 billion dollars in 2017.
- Online shopping peaks in Australia between 6pm and 10pm daily.
- The fashion industry recorded over $2 billion dollars in sales from Australian stores in 2016.
Sources: ABS, Nielsen and Roy Morgan, NAB.
WordPress + Woocommerce
WordPress and Woocommerce is by far our favourite platform. There are 100’s of ecommerce platforms available, we haven’t tried them all but we have test quite a few and we always end up back at WordPress and Woocommerce.
Woocommerce has grown to be one of the most popular ecommerce platforms currently available. The platform has been downloaded over 21 million times and powers close to 30% of all online stores worldwide. BuiltWith estimate that there are over 10,000 Woocommerce stores currently operating in Australia.
Out of the box Woocommerce has everything you need to get started running an online store. Whether your business is small, medium or large, Woocommerce can be configured to suit your needs. It has an inbuilt PayPal payment portal that can be set up to start taking payments online straight away. Payment and merchant gateways can also be set up to integrate with your bank.
Ecommerce Platforms
Magento is a very popular choice for large business looking for an enterprise solution to enter the ecommerce world. It is an open source scalable platform that allows for a high level of customisation and functionality.
OpenCart is a feature rich open source platform that is feature rich and easy to use. It has a large user base and has over 13,000 add on modules to add to your website to increase functionality and improve the user experience. OpenCart is free and has a large community base.
Search Engine Optimization SEO
One of the most important things you need to think about when deciding to go ahead with an online store and ecommerce website build is SEO. Without proper SEO research, planning and implementation people will never find your website. The easier you can make it for potential customers to find you on Google the more potential sales you will make and the more successful your business will be.
Mobile Friendly and Responsive Websites
More and more people are using their phones to browse the internet. Google searches on mobile devices have long surpassed searches made from traditional desktop pc’s and laptops. DNA Web has adopted a design style of ‘Mobile First’ to make sure our websites work and function fully and correctly on mobile devices. Before launching a website, we undertake thorough testing to make sure your website works correctly from day one.
Ecommerce UX
Not enough website developers pay attention to the User Experience (UX) of the websites they build. We place a huge importance on UX and make sure your website visitors can easily find the products they are looking for and be able to purchase them as easily as possible. The easier you can make the purchase process on your website the less chance you will have of abandoned carts. People abandon their purchases when it gets too hard to complete a sale.
Are you ready to join the online shopping revolution and sell your products online 24/7?
Are you ready to Sell Online?
DNA Web’s Ecommerce checklist:
Do you know what you are going to sell?
Where are you going to keep your stock? Or will you drop-ship?
Do you have a product spreadsheet?
Will you write unique product descriptions?
Will you take product photos or get them done professionally?
Who is your target market?
How are you going to target them?
Have you set up your business?
How will you accept payments?
Are you going to focus on SEO?
Will you accept international orders?
How will you handle upset customers?